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Press Releases
Press Releases
Contact: Andrew Sarnoff
Phone: 212.794.4000
Email: Andrew.Sarnoff@cosmetiqueMD.com
PARK AVENUE COSMETIC DERMATOLOGIST
PERFECTS THE LIQUID LIFT
A Less Invasive Alternative to the Conventional Facelift
New York – March 7, 2007 – Deep wrinkles, smile lines, hollowed out eyes and loss of fat in the cheeks. In the past, only a traditional facelift could restore the balance of a youthful face, but renowned cosmetic dermatologist, Deborah S. Sarnoff, M.D., has mastered a groundbreaking solution: The Liquid Lift.
Radiesse® – an FDA-approved dermal filler manufactured by BioForm Medical Inc. – is used by dermatologists to improve the appearance of smile lines, nasolabial folds and wrinkles around the nose and mouth. Deborah S. Sarnoff, M.D., a faculty member of the Radiesse Best Clinical Practices Program and an expert in dermal fillers, is at the forefront of performing an “off label,” innovative technique, in which Radiesse is strategically placed throughout the facial area and under the eyes.
Unlike other fillers composed of hyaluronic acid, Radiesse is a gel containing smooth calcium hydroxylapatite particles, similar to the mineral in bone, which is injected into the skin through a safe, minimally invasive procedure. Over time, the microspheres break down and are absorbed by the body, stimulating new collagen and delivering a long-lasting natural look.
The Liquid Lift smoothes out wrinkles, restores volume and enhances facial contours. Results are immediate and last an average of one to two years. Dr. Sarnoff says, “With age, the face loses its youthful, triangular shape and becomes more rectangular looking. The Liquid Lift produces a more youthful, sculpted appearance, and restores natural harmony and a healthy look to the face.”
According to Dr. Sarnoff, “The Liquid Lift provides the woman or man who is tired of looking tired – and cannot afford prolonged downtime – with an effective, less invasive alternative to the traditional facelift that can easily be performed over a lunch hour.”
About Dr. Sarnoff
Deborah S. Sarnoff, M.D., with offices in Manhattan and Greenvale, Long Island, is a pioneer in cosmetic dermatology, lasers and Mohs surgery for the treatment of skin cancer. An Associate Clinical Professor of Dermatology at NYU Medical Center and Vice President of The Skin Cancer Foundation, Dr. Sarnoff has demonstrated her procedures on “The Today Show,” “20/20,” “Good Morning America” and “Dateline.” Dr. Sarnoff is co-author of Beauty and the Beam and Instant Beauty: Getting Gorgeous on Your Lunch Break (St. Martin’s Press).
